Thursday, October 27, 2011

Blogging Isn't For Everyone

Photobucket It's very easy to start a blog or a website. Blogs have become the new nickname for the word opinion. They are easily formed, but no one really knows how to deliver it well. Everyone wants to blog, and there's nothing wrong with that, however, it's another story to actually like blogging and become successful at it. The path to success with blogging is a very challenging one, however, nothing is more rewarding than being able to write about the things you love to do and have lots of people around the world read it. I am a firm believer that passion is what drives a person to not only be good at what they do, but to work hard at it. It is the ultimate ingredient needed for success. Far often too many people believe that they can start a blog today, be controversial, and then quit their day jobs tomorrow. It's wrong to look at blogging as a solution to your financial problems. Not only is this the wrong kind of attitude to have, it is also not the right path for everybody. I cannot tell you the number of people who have contacted me asking for assistance in designing or setting up their blogs and websites, only for me to check in on them six months later and see that they're blogs are sitting idle.

To be successful at blogging you should at least possess a passion for writing. One of the most common mistakes that bloggers make is pretending to be something that they are not. They go above and beyond to quickly research specific topics and them give themselves a crash course on the niche so that they can fool their readers into believing that they have knowledge or expertise in a particular field. They pretend to like it. There are other people who blog because they see there are thousands of other people out there blogging about 'something' so they feel that they should be blogging about 'something' too. There is nothing wrong with doing either of those things, however, it's important to understand that in using these two methods as your biggest motivators for blogging, you increase the chances for your blog to fail. The idea that blogging is the best solution for everyone who wants to earn extra money is a myth. Period.

People log onto the internet to seek information, old and new. They seek solutions to their problems and they seek information that they can trust in and value. Your blog site should be one that your readers should feel can be relied upon. Your content and the personality behind the blog (you) says everything. Believe it or not, readers can sense uncertainty and if you really have any clue of what you're talking about. They can tell if you actually believe in what you saying, and if the info being provided is correct. It will always read within the context of your content, not to mention the fact that any misinformation can easily be researched. This is why many blogs are much more successful than others.

As a blogger, it is important to understand that you must believe in the information and content you write about. It's even more important to love what you do and connect with your readers. This is what keeps your audience coming back to read more. This is what makes your blog successful. I don't want to name anybody outright, but there are a lot of blogs out there about entrepreneurship, working from home by blogging, writing about their favorite niche and etc. Some bloggers offer really good advice and some of it is even very well-written. But I think the danger is that some of these bloggers encourage people to go too far. You can always tell when a blogger is using a sales pitch type of approach, as most of them solicit information. Many unsuspecting readers looking for big pay day fall for the okie doke. The unfortunate thing that happens is that when they fail they have questions and want answers.

To imply that blogging is something that's easy to do, or totally doable for everybody is just simply untrue. The truth is, you need a specific type of personality, and you need to withstand a certain amount of risks. It's not one of those things that everyone should do - not even close.

The majority of the population is actually better off at sharing their expertise, work ethic and knowledge with the world through their chosen careers.

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